When we first decided to Go Pink in June 2024, we simply wanted to do our part to support the incredible work of the National Breast Cancer Foundation (NBCF). Three years later, it has become something our whole team genuinely looks forward to every June.
Across 2024, 2025 and 2026, our Go Pink campaign has grown into more than a fundraiser. It has become an opportunity to raise awareness, start important conversations, support breast cancer research, and remind our community that when it comes to both our health and our homes, prevention and early detection matter.
Where it all Began
If you have been part of our cause, you will be aware that our connection to this cause is deeply personal. Spiderman SE's own Sarah Cutting knows firsthand the impact that breast cancer can have. Having fought her own battle with the disease, Sarah understands just how important research is in improving prevention, early detection, treatment, and ultimately finding a cure.
That personal connection is what inspired us to launch our first Go Pink campaign in June 2024. Throughout the month, our team embraced the pink theme with enthusiasm. We wore pink shirts, added pink touches to our vehicles, and even swapped out our standard dusters for bright pink duckbill dusters during our pest treatments.
It certainly got people talking, and that's exactly what we hoped for.
Better still, thanks to the incredible support of our customers and local community, we raised $1,471 for the National Breast Cancer Foundation.
Building on the Momentum
In 2025, we were excited to bring the campaign back. Our goal was simple: build on what we'd started, raise even more awareness, and hopefully raise even more funds for breast cancer research.
The campaign wasn't just about donations. Every conversation we had with customers about why we were wearing pink, every social media share, and every booking made during June helped spread an important message. We raised $1,181.31 for the National Breast Cancer Foundation that year.
Breast cancer continues to affect thousands of Australian families every year, and every opportunity to encourage awareness and support research is worthwhile.
A New Chapter in 2026
This year's campaign introduced something a little different. Alongside our Go Pink Pest and Termite Assessments, our bee management division, Swarm SE, teamed up with BuzzRunner Honey in the Adelaide Hills to create a limited-edition Pink Raspberry Creamed Honey.
It was a fun, unique way for people to support the campaign while enjoying something delicious, with a percentage of every jar sold going directly to the National Breast Cancer Foundation. We also shared a message that perfectly reflects who we are as a business:
“Check your breasts. Check for pests. Because prevention is always better than a cure.”
It may seem like an unusual parallel, but there's more in common than you might think. Whether it's breast cancer or termites, both problems are much easier to deal with when they're detected early. Waiting or ignoring the signs can make both situations far more serious, which is why education, prevention and regular checks are so important.
More than just the final number
At the end of our 2026 campaign, we raised $500. While it wasn't quite the fundraising total we had hoped for, that's still $500 going directly to life-saving breast cancer research.
But truthfully, the campaign has never been measured solely by the final dollar figure. Every person who purchased a jar of honey, booked a service, shared one of our posts, asked why our team was dressed in pink, or took a moment to think about booking a breast check became part of something bigger.
If even one conversation encouraged someone to schedule a screening, reminded a loved one to perform a self-check, or prompted a family to have an important health discussion, the campaign achieved exactly what we set out to do.
Thank You for Going Pink with Us
Over the past three years, we've been very proud and humbled by the support shown by our customers, friends, business partners, suppliers and local community. Whether you've donated directly, booked one of our services, purchased our Pink Raspberry Creamed Honey, had a chat with us at the local shopping centre, shared our campaign online, or simply cheered us on, you've helped make a difference.
As a business, we're proud to be Pink Ribbon Partners of the National Breast Cancer Foundation, and while we are unlikely to run the full Go Pink in June campaign again, we will continue to support the NBCF and the incredible work they do through our monthly donation.
Thank you for helping us turn a simple idea into a tradition that means so much to our team.